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Ask any savvy marketer, and they’ll tell you that the profits lay hidden in your mailing list.

This is no secret. If I had a dollar for every time someone spouted that bit of wisdom, I’d probably have so much money it would make the Queen of England blush.

But while everyone knows the money is in the list, not everyone knows you should be building multiple lists. So let me ask you – how many lists are YOU building?

Below you’ll find the three lists you should be building at an absolute minimum. Take a look…

The Marketing Partners List

Your affiliates and joint venture partners are some of the most valuable relationships you have in your business. After all, one really good partner can add tens of thousands of dollars to your bottom line. So you can bet it’s worth nurturing these relationships.

Plenty of marketers make the mistake of not getting their marketing partners on a list. They depend on third-party services, JV blogs or Facebook groups. All of those platforms are okay, but you really need to have a list too so you can reach out by email.

HINT: You can send out mass mailing to your marketing partners to announce new affiliate offers, contests, marketing tools and more. However, you’ll want to send one-on-one emails from time to time to your best partners just to further build the relationship.

Next up…

The Customer List

If a marketer only has one list, often it’s the customer list. That’s because this is one of your biggest assets. The easiest sale you can make is to an existing customer, so it makes good business sense to follow up with your customers via email.

Next up…

The Prospect List

Here’s another popular type of list. Most marketers know to set up a lead page and capture their leads on a mailing list. But most marketers don’t segment this list.

See, here’s the thing…

You can increase your conversion rate by making offers and writing emails that directly appeal to different segments of your market.

Let me give you an example…

You set up two lead pages in the dog training market. One offer is for an obedience training guide, while the other is for a trick training guide. Some of your market will take the obedience guide, some will take the trick training guide, and some will take advantage of both offers.

They key here is that you segment your list by which type of guides each member of your list was interested in. Now you can send out “how to” emails and promos for products that directly match your readers’ interests.

End result? A better relationship with your lists, fewer unsubscribes, and more sales.

The Bottom Line…

The money truly is in the list, but a smart marketer knows the key to profits is to build multiple lists. At the very least, you should have a marketing partner list, prospect list and a customer list. You can then segment each of these lists for better conversions.

Now is a good time to start, so log into your email service provider account and start setting up your lists!